The visual and verbal elements of a brand are created with the intention of making customers perceive your business in a certain way, to differentiate itself from other brands. This is what is known as brand identity. A brand’s identity refers to its logo, colors used, design elements, slogans, and more, and what they mean to the customer. This article will explore 5 businesses that have the most prominent brand identities in history. Read on to find out more.
Launched by Larry Page and Sergey Brin in 1998, Google is a multinational technology company. Today, among other services, it offers over 50 internet products and services, including Gmail, Google Maps, Google wallet, and more. These in turn drive brand recognition. The company’s extensive product range made it one of the biggest businesses in the high-tech industry.
Despite the company’s multitude of products, the initial search tool remains the main reason for its popularity. Today, when we are thinking of search engines, we instantly think about Google’s multi-colored logotype. Better yet, even when we think about the internet in general, it is the first thing that comes to mind for the majority.
The Coca-Cola drink was first created in 1886 by a pharmacist named John Pemberton. However, the name of the brand came from his bookkeeper, Frank Robinson. This is one of the strongest brand identities in history. Most times, the prominent red colour of the Coca-Cola brand is just enough for people to recognize the brand in split seconds. This shows how prominent the brand is today.
Founded by Steve Jobs and Steve Wozniak, Apple is another multinational technology company. Apple started in Jobs’ family garage. Its story all begins with Wozniak selling his programmable calculator, and Jobs selling his Volkswagen to raise capital for the business. Apple first appeared in the market in 1980.
Today, the company’s success lies in its strategic vision that rises above regular desktop computers. From editing videos, networking on social media platforms, to playing at an online casino, their products allow you to do it all. Nowadays, Apple’s brand identity is enough to convince people to buy its products. The most successful brands can even define their business and their products through just their logo, and Apple is one of them.
Formerly Blue Ribbon Sports, Nike is one of the world’s largest sportswear brands. Bill Bowerman and Phil Knight founded the company as Blue Ribbon in 1964, and it was changed to ‘Nike’ in 1971. Today, top athletes like Cristiano Ronaldo and Rafael Nadal are sponsored by the company.
This shows how much the business has grown. In fact, the Nike brand is so popular, that its swoosh sign logo is enough for people to identify it as Nike. Notably, when buying a Nike product, people are buying the company’s identity, not just their product.
Gordon Bowker, Jerry Baldwin, and Zev Siegl founded Starbucks on in 1971. Starbucks is an American brand and one of the biggest coffee-house chains in the world. The company created a welcoming environment between work and home, where people can walk in, relax, and enjoy a cup of coffee.
Over the years, Starbucks has changed our drinking habits, providing us with different tastes, and new experiences. The brand’s success is thanks to their strategic marketing and the way they satisfy their customers. In turn, when people think of Starbucks today, the first thing they picture is their green circular logo. No words are needed, the logo speaks for itself.
When it comes to business, brand identity is crucial. In fact, to build a brand identity, you need to be consistent in your use of language, image, and color. Over the years, diverse companies have successfully built upon their brand identities. Apart from the five brands mentioned in this article, other popular brand identities include Adidas, Amazon, Mcdonalds, Samsung, and Microsoft. All these brands are easily identified, that is why many of them today, do not even require typography in their logos. That is how you know your brand identity is a strong one.