If a site isn’t on the first page of Google’s search results, there’s almost no chance of getting any traffic. An overwhelming 92% of all traffic goes to returns on the first page, while nearly five percent goes to the second page. After that, it’s anyone’s guess.
As far as search engines are concerned, everything after page two changes depending on who’s looking. Google started personalizing searches a few years ago, considering location, demographics, search history, and usage behaviors to tailor results. While it helps searchers find what they’re looking for, those strategies make it harder for marketers to generate enough traffic. Here, we’ll offer a few SEO tips for those who want better search rankings.
Create Better Content
To bring people to your site—and to keep them coming back—you’ll need to offer relevant, readable, and human-ready content. While Google’s bots will index the site, visitors are the ones who will comment on posts, link to infographics, and share content online. Give them something to talk about, and they’ll come back for more.
Google’s algorithms can easily tell whether a piece of content has been created to manipulate search results, and they can also distinguish valuable content from fluff. When creating content, consider readers problems and pain points before optimizing content for the search engines.
According to an SEO Seattle company, readers open the content link by seeing a meta description and title. So, writing a good meta description, title, and inner content is linked with each other.
Perfect the Title Tags
Title tags for blog posts and web pages are significant factors in a site’s Google rank and search engine optimization. After all, title tags come up in search results. When creating title tags, use long tail keywords that are content-specific, relevant, and easy for readers to understand. SEO experts often suggest placing keywords at the beginning of title tags.
Use Keywords in URLs
Google also considers URLs when ranking sites, so be sure to include relevant keywords when choosing them. By omitting linking words, you’ll make the content look better and help Google understand it. In some cases, site structure improvements will also boost a site’s search rankings.
Link to High-Quality External Sites
Linking to other sites with high domain authority shows the search engines that you’re offering readers something valuable, which improves a site’s ranking and enhances its credibility. While it’s tempting to cram in as many links as possible, low-quality links will make it seem as if you’re trying to game the system. When linking to other sites, be sure they’re relevant, informative, and of high quality.
Make it Shareable
Although Google doesn’t factor social shares into its search algorithms, they can still help a site’s ranking. Because Facebook and Twitter are tracked, the search engine will see content that’s shared. The more frequently content is shared, the more brand awareness you’ll build—and the more weight Google will give the content. To make it easier for readers to share, cross-promote content and add social media buttons to blogs and web pages.
Improve the User Experience
Another way to help a site rank higher in search results is to ensure a top-quality user experience or UX. A responsive, well-crafted, and fast-loading site will encourage visitors to stick around, making things better for users and the search engines.
The hard work isn’t done once these tips are implemented. SEO is an evolving process, and there’s always room for improvement. As Google changes its algorithms, site owners must develop new optimization strategies. Count on the team at Posirank to help you stay on top of site SEO and bring in more high-quality traffic.