Are you looking for ways to take your company’s quoting process to the next level? Do you want to dispose of your boring, static shopping experience for a lively and interactive one? If so, then you need to learn all that you can about how to create a unique eCommerce experience for your clients.
Doing so can help you generate higher-quality leads, improve your sales conversions, and even establish customer loyalty with your brand. Build it, and they will come.
See below for an in-depth guide on how to create an individualistic eCommerce experience for all of your customers.
1. Invest in an Estimate Software
When most people hear/see the word “eCommerce”, they typically envision the online shop where you go to purchase products to be shipped to you, similar to Amazon.com but on a smaller scale.
But the truth is that is just one method of eCommerce. The true definition of Electronic Commerce (eCommerce), according to Oxford Languages, is “commercial transactions conducted electronically on the internet.”
That means that companies that use their website primarily to get customers to request quotes are also a version of eCommerce. Therefore, you need to invest in ways to make the process for your company more entertaining than the competitors within your space.
Thankfully, your construction company can invest in estimating software by visiting costcertified.com. This clever software can provide your company’s website such benefits as:
- Speeding up the quoting process with automatic calculations
- Avoid any inaccurate estimates for construction projects
- Helps manage your company’s money
- Allows you the ability to modify real-time quotes
- Avoid any purchase order paperwork from now on
When you invest in this eCommerce estimate software, your company gets an instant boost. You will be able to provide a world-class customer experience for all of your site visitors.
2. Offer a Real-Time Website Chat Feature
Put yourself in the shoes of your customers real quick: you’ve just come across a brand-new eCommerce website. You like the products/services they have to offer but have a few questions that need to be answered before you purchase. Some of the most common eCommerce questions include:
- What size shirt should I get?
- What is the return policy?
- Do you have any discounts?
- What are your hours of operations?
- Can you tell me a bit more about the product?
- Do you offer multiple shipping options?
The list goes on and on. Now, if you were the customer, would you spend more precious minutes combing through an unfamiliar site to get your answers? Of course not. Instead, you’d probably hop off of the website in frustration.
But what if there was a way to ask those questions without having to call or leave the page of the site that you’re on? That’s the benefit that a website chat support feature can offer your brand.
It benefits both the company and the consumer. The company benefits from being able to connect with more customers, collect contact information right away, and so forth. The customer benefits from having their questions answered right away, giving them more confidence in their purchase.
3. Minimalize Your Web Design
Make way, people. The day of the millennial is upon us. Millennials are now at the point where they are making up a bulk of the marketplace, as well as transitioning into decision-making roles with B2B clients.
So what does that mean for your brand? It means that your eCommerce site has to deliver less information and more insight. It needs to add quality, not quantity. In other words: just put the essential stuff on there and remove the rest.
Far too many eCommerce sites flood their layout with countless pages, endless content, and more colors than you’d find on a rainbow. If you want to create a unique eCommerce experience for your clients, do what other sites won’t: minimalize it.
This minimalist approach will resonate with your target market. They’ll find it easier to navigate your site and purchase items from you.
4. Prominently Display Videos on All Product Pages
Nothing grabs a customer’s attention faster than a video. If given the choice between a video or a static picture, most of the marketplace would choose the latter.
Use that to your advantage; place product videos on all your product purchasing pages. This will show customers how the product is used and all of the benefits that come with it. It will also help them retain the information you give them.
Rather than reading through a laundry list of bullet points to learn about the product, they’ll listen to the 1 to 2-minute video and be incentivized to purchase.
5. Prioritize Mobile Friendliness
Every eCommerce website understands they need their site to conform to a smartphone’s screen, but very few realize the importance of it. It can make or break your eCommerce sales!
More than 50-percent of all users visit the internet via their smartphone; more than desktops and tablets combined. These days, you need to think about how your site looks on a phone screen more than how it looks on a desktop.
A mobile-friendly site will streamline the purchasing process on your site and expedite the customer’s buying decision.
Create a Unique eCommerce Experience for Your Clientele
Now that you have seen an in-depth guide on how to create a unique eCommerce experience for clients, be sure to use this information to your advantage. In addition to these tips, prioritize omnichannel fulfillment to aid quick delivery and increase customer experience when ordering products on your eCommerce website.
Find these tips useful? Take the time to browse our website for more articles on improving customer retention, as well as many other helpful topics that you will enjoy.