In modern times, Instagram becomes a huge platform for business. Online entrepreneurs approach promotion in different ways: they work through social proof, buy Instagram followers and other indicators, posts customer reviews and cases, some people collaborate with bloggers, someones set up advertisements. Situations exist when people spend a lot of money but the advertising costs pay off very poorly. It occurs because people who visit your account or website don’t make a purchase.
Every day, advertising traffic is becoming more expensive and the percentage of people who buy from the first touch becomes lower. In this article, we will look at re-targeting as a tool with which you can bring most people to a sale.
What is re-targeting?
Re-targeting is a special pixel installed on your page that allows you to see all the people who visited your account, their actions and show them the relevant advertisements. Re-targeting hangs the number of repeat deals and solves the problem of gains in sales well. This is a tool that can make your advertising campaign effective.
In order to optimize advertisement spending, you need to sort your traffic. It is important to do a separate advertisement for a cold audience, warm and to existing customers. This helps to establish relationships with both potential and existing customers.
If we act more purposefully, in the end, the price of the application and the client’s price will be significantly lower, and the return on advertising increases, and your business gets more profit.
How to turn a subscriber into a customer?
In social networks, using re-targeting tools, you can lead a person through the sales funnel yourself. A person can see your advertisement and buy, but the percentage of people who will do it on their own and without our help will be much lower.
If a person has shown interest in advertising: watched a video, clicked like, saved a post, but did not become our follower, then we try to make him a subscriber and show useful posts through advertising. Audience loyalty is very important, which is why you need to make loyal subscribers with the help of content. Such people may not buy but recommend your product to acquaintances. People who left an application or wrote in Direct need to be shown an advertisement with a special offer or bonus promotions in order to carry out a re-sale.
At each stage, you need to help a person make a targeted action that will lead to a sale: so that he shows interest, subscribes, becomes loyal, leaves an application, buys, and makes upsell.
Don’t worry if you don’t have a large audience yet. Social media is a long-term strategy. At the initial stage, you can buy real Instagram followers and thereby increase the level of trust. This will trigger the natural scaling of the audience.
In any case, it is important to move away from expectations from customers and guide them to purchase on your own. If you work in one direction for a long time, constantly improving your content and advertising, then you will recruit new customers and your business profit will constantly grow.