Your domain name is the home of your online activity. Hence, your domain name must be easily remembered and liked by your audience. Here are some of the tips to make the most out of your domain name:
Choose A Memorable Domain
When choosing a domain name for a real estate agent website be descriptive. Prospects don’t typically search for real estate agents. Choosing a domain name that is catchy can keep your name top of mind when potential customers talk about or search for realtors. Make sure your domain name is easy to pronounce as well, you don’t need a tongue twister of the website name. A website like TheMSLonilne.com is a good example of easy to remember and easy-to-pronounce domain name.
Avoid Often Misspelled Words
While selecting a domain name for your real estate business, try to avoid common misspelled words. For example, ‘Realtor.com’ may be too generic to attract potential clients. Instead, choose a domain name that reflects your niche in a relevant way. Prospects are not looking for real estate agents; they are looking for homes for sale in a specific area.
While it’s tempting to opt for a domain name that’s short and sweet, try to choose a name that captures your target audience’s interest and makes them feel at home. A real estate business website needs a domain name that’s both catchy and descriptive. The goal is to attract traffic from a large audience. A simple domain name with a few concepts will make it more memorable. Try to test it using a domain authority checker to find out how search engines perceive it.
Factor Your Brand Name Into Your Domain
A great real estate domain name relates to the type of real estate business you run. It should not be the name of the real estate agent but something more descriptive of the type of real estate business you have. Most prospects are not searching for real estate agents; they are looking for a home in a neighborhood. A brand that fits this description will be easier to remember and make it easier for clients to refer business to you.
When choosing a domain name for your real estate business, avoid fancy words and catchy names. Instead, try to be as specific as possible while staying within the business realm. For example, if you specialize in older couples, your domain name should reflect that. For Minneapolis Realtors that work with clients looking for lakefront properties, choose a domain name that fits their target market.
Keyword-rich domain names
As a real estate agent, you should know the importance of using a keyword-rich domain name for your website. Keyword-rich domain names are still a vital part of search engine ranking. When naming your website, use broad keywords that describe the nature of your service. The more people recognize your domain name, the more likely they will visit your website. You can also use your domain name in combination with other words to make your domain more memorable.
While choosing a domain name, try to avoid putting the owner’s name in the domain. A domain name should accurately describe your real estate business. While prospects may look for a real estate agent by name, they usually look for homes in the area instead. If possible, use the same or similar name as your business. This way, people will remember your website more accessible. And remember, your domain name is your business’s identity on the internet.
- About the Author
Alex Grigoryan is a Professional Home Improvement and Lifestyle Writer. He has been in the industry for over 6 years and has been writing for Chique Home Living since 2019. His work has been featured in prestigious blogs such as Spruce Home, Better Homes & Garden, and more.