Timepiece Tricks: What Makes A Luxury Watch Brand?

If you are a young professional and you are looking for ways to treat yourself, buying a luxury watch is the best option. While these timepieces are known to be some of the most expensive accessories on the planet, it is one of the most reliable in watchmaking and mechanisms. There are a lot of luxury watch brands to choose from and you will surely find the best one for you.

But the question is, how would you know if a watch is a luxury item? What sets it apart among the rest of the watches available in the market? Is the cost enough to identify if a watch is a piece of luxury? In this article, we will discuss some of the factors which contribute to the totality of a luxury watch. Through this, you will be able to find the perfect piece to give yourself after reaching a notable milestone.


Characteristics of a luxury watch

The price is one of the most obvious reasons to determine if you are buying a luxury watch or not. Of course, if it’s expensive then it’s a piece of luxury. However, what most people don’t know is that the price is just a result of various characteristics which make a luxury watch brand. Here are some of those:

  • Established reputation

Oris Watch, Rolex, Bvlgari, Audemars Piguet, Patek Philippe, and Rado. These are some of the most notable names in the watchmaking industry. They have established a reputation for producing some of the best watches in the world. If you are looking for a limited-edition timepiece that will make you stand out, these are the names that you can trust. A brand’s reputation says a lot about the quality of its work. It’s the symbol of their great output since the store opened its doors.

  • Years of experience

Most of the best luxury watches in the world have been in the business for about a century, if not more. Because of this, they have built a strong experience and frames of reference when it comes to manufacturing the best timepieces. New players in the industry will surely find a hard time competing with these brands’ 100-year-old expertise.

  • Incomparable collection

As the consumers’ needs change, a watch company has to come up with its demands. Otherwise, they will be left behind. One of the trickiest strategies is to keep the old tradition and merge it with the latest trends. This is where these luxury watch manufacturers have the advantage. Since they know how to use the old-school techniques of creating watches, it’s now easier for them to complement it with the new ways. It is one of the reasons why luxury watches stay afloat amidst having strong competition.

  • Exquisite mechanism

One of the greatest characteristics of a luxury watch is its exquisite mechanism. Low-quality watches are often using basic battery-powered mechanisms. Luxury watches, on the other hand, are more dedicated to keeping the beauty of traditional watch mechanisms. Most of them are using mechanical and automatic mechanisms while some also use Quartz for their battery-powered timepieces. This is the reason why these luxury watches are known as the most precise timepieces in the world.

  • Intricate designs

As the old saying goes, the devil is in the details. Luxury watches are experts when it comes to incorporating small details and design to make them look more appealing. Some brands go for a bit edgy or eclectic look but because of their expertise in the field, they still manage to make it look appealing to every watch aficionado.

  • High-end materials

Premium metals and precious stones are the main ingredients of luxury timepieces. To be able to produce the best watches in the world, these brands make sure that they only use the best materials such as high-grade metal, ceramics, leather, and even diamonds and sapphires. This is the deal-breaker compared to low-quality watches. According to clichemag.com, these materials make the watches more durable that can last for more than a lifetime.

  • Quality watch work

Aside from the design and the materials, quality watchmaking skills are important for luxury watches. Some houses are still doing handcrafted timepieces where the manufacturers are manually assembling their watches under a microscope. This traditional technique is still more reliable compared to machine-made watches. It may take a longer time to produce but it will surely be better than the rest.

  • Increasing Value

With all these characteristics, there’s no denying that a luxury watch will increase its value through the years. Luxury timepieces can be resold for almost twice their original after about 10 years of purchasing them. For as long as you keep your watch in good condition, you can earn profit from buying these types of watches.


Where to buy luxury watches?

Now that you know and understand the value of luxury timepieces, it’s time to identify where you can get a piece for yourself. There are three ways for you to buy a luxury watch.


  • Brand boutiques – If you are lucky to be near any brand boutiques, it’s still the best way to buy a luxury watch. You will have access to all the available models in their collection plus you can try them on as well. Boutiques are the best avenue to find some of the limited-edition models. Most importantly, it’s easier to bring them in for servicing in case you need to maintain your watch.
  • Authorized jewelry stores – Another way is to buy through any authorized jewelry stores. They are also selling luxury watches from a limited number of brands. The good side is that these stores hold promos and discounts from time to time.
  • Accredited online shops – If you are not near any brand’s boutique or you are looking for a more convenient way to purchase a luxury watch, you can also buy from an accredited online store. These websites have a wider range of selections because they have items from different brands. TheWatchCompany.com is one of the trusted online watch shops in the world. They carry a long list of luxury watch brands and models. You can check out their website to get more inspiration.



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