Understanding the Importance of Employee Engagement

If you are a business owner and don’t spend time engaging with your employees, then it’s time that you start. There are a lot of benefits to employee engagement, including employee satisfaction and retention. Many business owners overlook the importance of engaging with their employees and find themselves caught up with other things.

You don’t have to spend lots of time engaging with your staff. Engagement can be something as simple as sending a mass email or keeping staff involved in your business’s direction.

This article will explore why you should be concerned with employee engagement:  



When you engage with your staff, through conversations or emails, you build a relationship with them. Businesses are at this time having a lot of difficulties finding and retaining staff because there is a huge demand for workers.

While it’s not advisable to become friends with your staff per se, there is a lot of benefit to being nice to them. If a job offer comes their way and they have a good relationship with you and understand that you need them, they are far more likely to turn it down and explain that they already have a job.


In addition to breeding loyalty, employee engagement will make your employees more open with you. Openness and transparency are very important qualities that you need to cultivate in your staff. If your staff doesn’t feel confident being open with you, then, for example, they won’t answer crucial survey questions honestly.

Engaging with your staff will make them feel comfortable talking to you, even if they have something negative to say. When you don’t engage with your staff, you become an elusive figure that your staff won’t know how to approach, and certainly won’t feel comfortable disappointing.


Understanding the Importance of Employee Engagement



Employee engagement improves overall staff productivity, for a number of reasons. One of the main reasons that engagement improves productivity is that your staff will feel more compelled to work when they have a relationship with you. You are no longer, as mentioned previously, an elusive figure, and instead, you are somebody to whom they have a relationship.

And so, they will feel motivated and compelled to work harder for you. According to a recent study, teams who are engaged are 21% more productive than teams with low engagement. By communicating with them, you will make them more enthusiastic about their work.


When you engage with your staff, they work harder. When your staff work harder, they produce more revenue. Statistics show that companies with high employee engagement are 21% more profitable than companies with low engagement. Businesses across the board are struggling to make money at the minute, due to the pandemic’s impact on the global economy.

By communicating with your staff, building rapport, and showing them that you’re interested in them, they will make you more money and help you to keep your business afloat. Disengaged employees are also much more likely to steal, which will cost you money.


Employee satisfaction should be something that you are concerned with. For all of the previously mentioned reasons, satisfied employees are profitable employees. But not only that, satisfied employees are generally more content with their lives. Your employees are people and have lives outside of work.

You should want to make their lives as easy as possible, especially considering that they are the lifeblood of your organization. Employees who are satisfied with their job are much less likely to experience anxiety, depression, and have conflicts with their families or spouses. Satisfaction at work spills over into the real world, which benefits everybody.


Understanding the Importance of Employee Engagement



Staff who are satisfied, happy, loyal, and engaged are committed to their jobs. This means that they are more likely to come in and work, even when it is inconvenient for them. They will be less likely to take unnecessary days off when they are committed to their jobs and will elect to work from home and be monitored with employee tracking software when they really can’t come to work. For these reasons, commitment is very important. A committed employee is a profitable employee, and in addition, committed staff is more likely to view their jobs as jobs for life.


Happy staff who are engaged are more likely to advocate for your company with their friends and family. Considering that there are huge labor shortages at the moment, this is very useful. Keeping your staff happy may actually motivate them to advertise job positions to capable members of their family and their friends.

For all of the reasons mentioned in this article, it’s fair to say that employee engagement is very important. Engaging with your staff is very simple and doesn’t have to take a lot of time, so what are you waiting for?

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